What is MealPro App?

MealPro App is “white-label” meal planning software, which means that we take care of all the techy stuff so that you can launch your own recipe and meal planning app in literally minutes without coding or spending a fortune on development.

Before we get into that, it’s important to know why we started it…

It began back in 2019 when we wrote an article titled “How to build a meal planning app with no code”. In the weeks following, we received messages from health coaches, wellness influencers, personal trainers, and more, asking if we could build them an app just like it. But as we spoke to them, we noticed some thing peculiar – they were all struggling with the same problems, which were:

The problems we ran into...

1) Personalized meal planning can be very time-consuming, making it difficult to stay on top of things, get a regular income (let alone grow it), and even leading to burnout;

2) Existing recipe and meal planning tools made the first problem worse, by forcing them to over-engineer meal plans and then relying on them to make edits for people;

3) Their clients and customers were asking for features that they couldn’t offer — their tools were mostly designed for private practices, like trying to fit a square peg in a round hole;

4) Their existing tools carried another company’s branding, not theirs, in a time when online branding and reputation is more important than ever; 

And to make things even worse...

5) The alternative — building a custom app — was (and still is) expensive, time-consuming, and risky, and that’s if you know what you’re doing!

So, we set out to build a meal planner that solves these problems, and that’s how MealPro App was born.

How is MealPro App different?

MealPro App is built to let you focus on your clients and your business: anything but trying to be your own IT support desk. It’s designed to be easy to use. It matches the way your clients actually plan and shop, instead of building a rigid structure that will fail at the first busy evening. If your clients have particular dietary needs, recipes can be altered easily. And users are in the driving seat, so you’re not forced to update everything manually.

#1: Personalized meal planning with your users in control

Our mission is to put your clients and customers in control, giving them the tools to help themselves, and freeing up you to do what you do best: serving your community. How?

You create a recipe or meal plan once, and share it with 10 or 10,000 people in just a few clicks. Individuals can then login to your app and personalize it to meet their needs: swapping a recipe, adjusting serving sizes, removing breakfast recipes, and more. Meaning you won’t be stuck making updates to meal plans anymore!

The white-label meal planning app
Publish a meal plan once and allow your users to make their own changes, without relying on you.

#2: Meal planning reimagined for how people actually meal plan and shop

Working with nutritionists, health coaches, fitness trainers, and more, we redesigned meal planning from the ground up. For example, instead of rigid day-by-day schedules that you see in most meal planning software, we give people the option of having a simple list of recipes, which is how most people actually plan (more to come on this later). Plus, a ton of other features to make the shopping and cooking easy, like interactive shopping lists and printable PDFs.

Choose a layout to suit your client's needs and create a meal plan in minutes.
Automatically generated shopping lists
Shopping and cooking is made easy with things like automatically-generated grocery lists.

#3: To your users, this is your app

In just a few clicks you can add your name, logo, color scheme (coming soon), and customize the app to suit your needs. Your users won’t see anyone else’s recipes, content, or branding.

Customize your app's branding and settings. To your users, this is your app!

#4: We take care of the tech so you can focus on what you’re best at

You can create your app in under five minutes with MealPro App. There are no upfront development costs or long wait times, and we take care of any technical issues and product updates. And if you have an existing membership website or plugin, you can use our integrations to automatically invite users to your MealPro App without any manual effort.

Connect your app to over 1000+ third-party apps. No coding, no hassle.


Meal planning is hugely important for health and wellbeing practitioners, and their clients. But DIY efforts are too difficult for users. Most available apps are poorly designed and don’t work well, leaving users with more restrictions but no more control. And they leave you with more work to do, not less. We can do better.

MealPro App lets you create a branded app in minutes, then distribute it immediately to your users. Populate it with your recipes, manage it centrally, and leave your users to control their day-to-day meal planning.

Ready to get started?

You can try MealPro App free for 14-days or contact us to learn more.